GEO is the new SEO: a guide to AI brand visibility
ChatGPT hit 900M weekly users (Feb 2026) and Gartner predicts a 25% search-volume drop by year-end. The GEO playbook: what to measure and do this week.
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Field notes
The Ooky field guide.
How AI models describe brands, how to measure it, and what to do about it. A field guide for founders and marketers who'd rather lead the conversation than guess at it.
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What do_not_infer does: the fix for LLM brand hallucinations
Frontier LLMs hallucinate on 15-52% of brand questions (Dextra Labs, 2026). Silent fields cause it. See how do_not_infer interrupts the guess at retrieval.
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How to know if AI brand visibility is worth your money
45% of B2B buyers use AI during purchase research (Gartner, 2025). A decision framework from a GEO vendor, including three cases where the answer is no.
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5 prompts to see what AI really says about your company
94% of B2B buyers use LLMs in their buying journey (6sense, 2025). 5 prompts to audit your brand across ChatGPT, Claude, and Perplexity, with a 4-dimension scoring rubric.
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