Which tools connect hallucination monitoring to brand analytics
Semrush found 61.7% of AI citations never name the brand. Which tools join hallucination monitoring to brand analytics, and where a person still fills the gap.
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The Ooky field guide.
How AI models describe brands, how to measure it, and what to do about it. A field guide for founders and marketers who'd rather lead the conversation than guess at it.
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What AI visibility platforms actually cost in 2026
Verified prices for Otterly, Peec AI, Profound, Scrunch, Semrush, Ahrefs and BrightEdge, normalized to a monthly cost, plus what a $70,000 contract buys that a $10,000 one does not.
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OKF vs llms.txt: which one actually reaches AI assistants?
Google's Open Knowledge Format is an internal spec, and no assistant crawls the open web for it. What it changes, what llms.txt still does, and where verified brand facts belong.
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How to read your AI crawler logs, and what GPTBot is telling you
Your server logs already show which AI systems read your site and why. How to find the crawlers, tell training from search from live answers, and act on it.
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Brand hallucination monitoring: what it is and how to set it up
Current AI models invent facts 5 to 12 percent of the time even with sources in front of them. How to catch brand hallucinations and correct them at the source.
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Is it too early for GEO?
We rebuilt the web's 1997-2001 adoption curve and put it beside today's AI numbers. The comparison is useful, including where the data stops lining up.
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Why doesn't ChatGPT mention my company?
When ChatGPT leaves your company out, the cause may be your site, the model's sources, or the question itself. Here is how to tell which problems you can fix.
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What is cloaking in SEO, and why does it get sites de-indexed?
Cloaking is showing search engines one thing and your visitors another. It is one of the oldest ways to get a site de-indexed, and one of the easiest to do without realizing.
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GEO is the new SEO, a guide to AI brand visibility
A practical guide to the part of GEO you can inspect: the questions models answer, the sources they use, and the changes worth making this week.
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What do_not_infer does, and why LLMs hallucinate about your brand
A blank brand fact can become an invitation to guess. See how do_not_infer carries an explicit unknown into the material a model retrieves.
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How to know if AI brand visibility is worth your money
A decision framework from a GEO vendor, including three situations where paying for AI brand visibility would be a poor use of the budget.
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5 prompts to see what AI really says about your company
Run the same five questions across ChatGPT, Claude, and Perplexity, then score the answers for accuracy, visibility, consistency, and competitor confusion.
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