Is it too early for GEO?
We rebuilt the web's 1997-2001 adoption curve and put it beside today's AI numbers. The comparison is useful, including where the data stops lining up.
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The Ooky field guide.
How AI models describe brands, how to measure it, and what to do about it. A field guide for founders and marketers who'd rather lead the conversation than guess at it.
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Why doesn't ChatGPT mention my company?
When ChatGPT leaves your company out, the cause may be your site, the model's sources, or the question itself. Here is how to tell which problems you can fix.
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What is cloaking in SEO, and why does it get sites de-indexed?
Cloaking is showing search engines one thing and your visitors another. It is one of the oldest ways to get a site de-indexed, and one of the easiest to do without realizing.
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GEO is the new SEO, a guide to AI brand visibility
A practical guide to the part of GEO you can inspect: the questions models answer, the sources they use, and the changes worth making this week.
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What do_not_infer does, and why LLMs hallucinate about your brand
A blank brand fact can become an invitation to guess. See how do_not_infer carries an explicit unknown into the material a model retrieves.
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How to know if AI brand visibility is worth your money
A decision framework from a GEO vendor, including three situations where paying for AI brand visibility would be a poor use of the budget.
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5 prompts to see what AI really says about your company
Run the same five questions across ChatGPT, Claude, and Perplexity, then score the answers for accuracy, visibility, consistency, and competitor confusion.
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