Turn the facts already supported by your website into a reviewed source of truth. Approve what is accurate, mark what must not be inferred, and publish a compact crawler-ready version at the edge.
Human traffic stays on your origin · Every release passes through review
A crawler can only work with what it finds. It does not know which pricing page is current, which policy is authoritative, or whether an absent certification means no, unknown, or not yet published. Brand Intelligence turns that ambiguity into a reviewable operating layer.
The goal is not to create a second marketing site. It is to compile a smaller, governed representation of the facts your site can support.
Ooky crawls your public pages and organizes the result into global and page-level Brand Intelligence. Teams start from evidence on the site instead of filling a blank knowledge base by hand.
Approve, edit, or lock important fields before publishing. When a model should not guess, explicit do-not-infer guidance makes the unknown visible instead of quietly filling the gap.
Ooky compiles reviewed intelligence into distilled HTML and JSON-LD, validates it against the visible source content, then publishes the approved version to the edge for detected AI crawlers.
Review and parity are part of publishing, not cleanup after the fact. That keeps the crawler representation tied to what people can verify on the human site.
Read the public site and identify company-wide facts, page-specific details, products, policies, and supported claims.
Resolve uncertain fields, correct outdated details, lock sensitive facts, and mark anything an AI system should not infer.
Compile the crawler artifact and run the parity gate against visible origin content before it can become the served version.
Send the approved version to the edge, update route mappings, and make it available without adding request-time work to the control plane.
Each version carries the decisions that made it publishable: the source content, reviewed fields, explicit unknowns, validation result, and released artifact. Brand Tracker and AI Sessions then connect that version to later answers and crawler delivery.
Parity reduces risk. It does not make unsupported claims acceptable, and it does not turn hidden facts into public evidence.
The hard publish gate checks containment against visible origin text before normal serving.
Company-wide truth stays consistent while individual pages keep the details that make them useful.
A reviewed update becomes a named artifact rather than an invisible rewrite with no record.
Approved intelligence is read from edge storage without calling the control plane on the request path.
Need to discuss your stack or evidence requirements? Book a product demo.
Brand Intelligence is Ooky's reviewed, structured representation of the facts supported by your public website. It includes company-wide information and page-specific details, plus review state, locks, and explicit guidance for facts that should not be inferred.
No. Human traffic continues to the origin site unchanged. Ooky publishes a compact crawler-facing representation of supported content for detected AI bots, while the visible website remains the source that the parity process checks against.
The publish process checks that the crawler artifact remains materially contained in the visible origin content. Unsupported facts do not belong in the artifact. A failed parity check is recorded and the version is not served unless it is explicitly reviewed and accepted.
It marks a field where absence should remain absence. For sensitive facts such as pricing, certifications, policies, or company history, this gives downstream systems an explicit signal not to fill a missing value with a plausible guess.
Teams can update the reviewed version and republish when the source changes. Publishing creates a versioned artifact, updates edge storage and route mappings, and makes the approved version available to future crawler requests.