Profound is the best-funded platform in this category and the one enterprise buyers shortlist first. Ooky is smaller, cheaper at the entry tier, and built around publishing to AI crawlers rather than around research depth.
| Ooky | Profound | |
|---|---|---|
| Entry price | $0 free, $79/mo paid | $99/mo |
| Engines on the entry paid plan | 3 models | ChatGPT only |
| Cheapest three-engine plan | $79/mo | $399/mo |
| Prompts at that plan | 50 | 100 |
| Seats at that plan | Up to 3 | 3 |
| Prompt volume estimates | No | Yes, on Growth and above |
| Shopping visibility | No | Yes, on Enterprise |
| AI crawler and referral analytics | Yes, first-party from your edge | Yes, Agent Analytics from Growth |
| Publishes a crawler-facing version of your pages | Yes, gated against your live page | No, analysis and drafting only |
| SOC 2, SSO | Enterprise, on request | Enterprise |
| Free plan | Yes, 5 prompts tracked daily | No |
Profound is the deepest research product in this category, and it shows.
Ooky tracks the same answers these tools track, then publishes a clean version of your pages for AI crawlers and checks what changed afterward.
Profound's bet is research depth. Know what people ask, how often, which engines answer, how agents crawl you, and where you sit in shopping results. Then brief and draft against it. That depth is why Profound wins enterprise evaluations.
Ooky's bet is the publishing step. You keep one reviewed record of your brand's facts. Ooky compiles that into a clean HTML and JSON-LD version of each page, checks it contains what a human actually sees on your live page, and serves it to recognized AI crawlers at the CDN edge. Your human visitors are unaffected.
Then the same prompt set runs again. You get a before and after around a specific release. That is not proof of causation because models drift, but it is a tighter loop than a trend line, and it is the part Profound leaves to your own stack.
Most teams can answer this in about a minute.
The things buyers ask us most often when Ooky and Profound are both on the shortlist.
If you use Prompt Volumes and Agent Analytics, quite possibly. No cheaper tool estimates real prompt demand. If you mainly want multi-engine tracking, $399 buys three engines and 100 prompts, and most tools on this page do that for less.
Ooky serves a compiled, parity-checked version of your pages to AI crawlers at the edge. Profound analyzes your visibility and can draft content, but publishing to the crawler happens in your stack. That is the structural difference.
Prompt volume estimates, ChatGPT Shopping visibility, coverage of up to nine answer engines, and a longer enterprise track record. If any of those decide your purchase, Profound is the shortlist.
Profound tracks ChatGPT on Starter, three engines on Growth, and up to nine on Enterprise. Ooky tracks 2 models on Free, 3 on Starter and Pro, and 4 on Enterprise. Profound covers more engines at the top; Ooky covers more at the bottom.
No. Both give you measurement and a workflow. Model behavior, retrieval and retraining sit outside either vendor's control, and any promise otherwise should make you suspicious.
Prices and plan limits come from each vendor's own pricing and product pages, checked 17 August 2026. Vendors ship fast and prices change, so confirm on their page before you buy. Corrections to hello@ooky.ai with the source URL.
The free plan scans five prompt slots daily. That is enough to see whether what AI assistants say about you matches what you would want them to say.