https://ooky.ai/blog How AI models describe brands, how to measure it, and what to do about it. Updated weekly from the Ooky team. en-us Tue, 09 Jun 2026 00:00:00 GMT https://ooky.ai/blog/geo-is-the-new-seo https://ooky.ai/blog/geo-is-the-new-seo ChatGPT hit 900M weekly users (Feb 2026) and Gartner predicts a 25% search-volume drop by year-end. The GEO playbook: what to measure and do this week. Tue, 09 Jun 2026 00:00:00 GMT GEO AI brand visibility Strategy https://ooky.ai/blog/do-not-infer-and-hallucinations https://ooky.ai/blog/do-not-infer-and-hallucinations Frontier LLMs hallucinate on 15-52% of brand questions (Dextra Labs, 2026). Silent fields cause it. See how do_not_infer interrupts the guess at retrieval. Tue, 26 May 2026 00:00:00 GMT GEO Hallucinations Schema https://ooky.ai/blog/is-ai-brand-visibility-worth-it https://ooky.ai/blog/is-ai-brand-visibility-worth-it 45% of B2B buyers use AI during purchase research (Gartner, 2025). A decision framework from a GEO vendor, including three cases where the answer is no. Tue, 19 May 2026 00:00:00 GMT GEO ROI Decision https://ooky.ai/blog/5-prompts-what-ai-says-about-your-brand https://ooky.ai/blog/5-prompts-what-ai-says-about-your-brand 94% of B2B buyers use LLMs in their buying journey (6sense, 2025). 5 prompts to audit your brand across ChatGPT, Claude, and Perplexity, with a 4-dimension scoring rubric. Tue, 12 May 2026 00:00:00 GMT GEO Brand audit How-to