Ask the questions your buyers ask. See exactly how AI answers.

Run the same questions across OpenAI, Anthropic, Google, and Perplexity. Brand Tracker shows when your company appears, how it is described, which pages get cited, and the full answer behind every score.

Ooky Brand Tracker. Sample data.
Ooky Brand Tracker answer panel showing one measured answer and its cited sources with sample data

You can follow every score back to the source.

Start with your standing, then open the answers, citations, search demand, and provider-disclosed searches behind it.

See the answer behind every score.

You start with visibility, position, sentiment, and competitor movement. Open any score to read the complete answer and the model behind it.

  • Visibility and position trends
  • Complete model answers
  • Measured and missing coverage

Trace the sources shaping the answer.

You can open every citation from an answer. Connect Search Console or Bing to see whether the same topic also has search demand and which pages already serve it.

  • Cited URLs and content types
  • First-party search demand
  • Gaps only where both sources measured

Read the searches a provider disclosed.

Some providers disclose the web searches they used to prepare an answer. Ooky saves those searches, groups similar wording, and shows where they led. You can always see when a provider returned nothing.

  • Disclosed provider searches
  • Repeated wording and destinations
  • A clear status for every scan

A low score has five different causes.

Absent. Ranked late. Framed badly. Contradicted. Or never measured at all. Each one needs a different fix, and you can open the complete answer behind the number.

  • You can read the original answer and the conditions behind every summary.
  • You can tell a measured zero from missing coverage or a simulated condition.
  • When you find the gap, Ooky points you to the work that can address it.

You can see where every number came from.

We keep model answers, first-party search data, citations, and disclosed grounding searches separate. You can see which sources are connected, current, and measured.

If an answer improves after your fix, that is evidence, not proof. Models drift on their own.

Answer
What the model said

Read the text, model, conditions, and evaluation behind visibility, position, sentiment, and competitor scores.

Demand
First-party search

See Search Console or Bing data beside AI visibility only where Ooky measured both.

Citation
Sources in the answer

Open the URLs, domains, ownership types, and content formats cited by the model.

Fanout
Searches the provider disclosed

See the grounding searches returned by the provider, with missing data labeled clearly.

Questions

How scans, sources, comparisons, and rechecks work.

What does Ooky's Brand Tracker measure?

Ooky asks your exact questions through provider APIs, then evaluates visibility, position, sentiment, competitors, citations, and claim evidence. You can open the complete answer behind every summary.

What are Demand and Sources?

Demand joins first-party Search Console or Bing observations to the AI visibility Ooky measured. Sources breaks down citations by URL, domain, ownership, and content type. Missing connections and unmeasured questions are labeled clearly.

What is Query Fanout?

Query Fanout shows the grounding searches a provider disclosed while producing an answer. Ooky groups related wording and maps the destinations. Providers may hide searches, and these strings are not search-volume estimates.

Which AI models can I track?

You can track configured API models from OpenAI, Anthropic, Google, and Perplexity. Availability and automatic scans vary by plan, provider configuration, and credit budget. Each result names the model that answered.

Does a better recheck prove the change caused the result?

A comparable recheck shows how the answer moved after a reviewed release. Models and external sources can change on their own, so the result is evidence of a relationship, not proof of causation.

Ask your five most important buyer questions. See what the models say back.

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