What does AI brand monitoring measure?+
Ooky records the answers produced for a defined set of prompts and evaluates signals such as visibility, position, sentiment, competitors, and factual claims. The underlying answer remains available so a score never replaces the evidence it summarizes.
Which AI models can I track?+
Ooky is designed to compare leading answer models, including ChatGPT, Claude, Gemini, and Perplexity. Model availability can vary by plan and provider support, so teams can choose the set that matters for their customers.
How does Ooky detect a hallucination?+
A response can be compared with reviewed Brand Intelligence and other supported evidence. Potentially inaccurate or unsupported claims are surfaced for human review rather than silently treated as confirmed facts.
What makes a recheck comparable?+
A useful recheck keeps the important measurement conditions aligned, including the prompt, model family, persona, region, and evaluation approach. Models remain probabilistic, so the result is evidence of movement, not automatic proof that one change caused it.
Can I compare my brand with competitors?+
Yes. Competitor benchmarks show which brands appear for the same tracked prompts and how their visibility, position, and answer framing differ. This helps separate a brand-specific issue from a broader category pattern.