Questions
How scans, sources, comparisons, and rechecks work.
What does Ooky's Brand Tracker measure?
Ooky asks your exact questions through provider APIs, then evaluates visibility, position, sentiment, competitors, citations, and claim evidence. You can open the complete answer behind every summary.
What are Demand and Sources?
Demand joins first-party Search Console or Bing observations to the AI visibility Ooky measured. Sources breaks down citations by URL, domain, ownership, and content type. Missing connections and unmeasured questions are labeled clearly.
What is Query Fanout?
Query Fanout shows the grounding searches a provider disclosed while producing an answer. Ooky groups related wording and maps the destinations. Providers may hide searches, and these strings are not search-volume estimates.
Which AI models can I track?
You can track configured API models from OpenAI, Anthropic, Google, and Perplexity. Availability and automatic scans vary by plan, provider configuration, and credit budget. Each result names the model that answered.
Does a better recheck prove the change caused the result?
A comparable recheck shows how the answer moved after a reviewed release. Models and external sources can change on their own, so the result is evidence of a relationship, not proof of causation.