In late 2025, we ran the same five prompts across ChatGPT, Claude, and Perplexity, asking each one to describe our company. The answers were wrong in ways that were hard to laugh off. One model gave a confident, fabricated price. Another listed a product we'd never built. A third recommended a competitor.
We treated it as a content problem first — more schema, more FAQ pages, more "About" copy. None of it moved the needle. The models were filling silent fields with their best guess, and no amount of surrounding context interrupted that step.
What worked was hosting structured intelligence at the edge, intercepting bots before they hit the origin, and giving each silent field an explicit value or an explicit refusal. The mechanic that survived contact with reality became Ooky.
Today, Ooky is the GEO platform for B2B brands that don't want to wait for an AI to invent a homepage about them. CloudWeld is the company behind it.