Plans & pricing
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- 1 brand
- 2 LLMs tracked
- 300 credits / month
- Bot session feed (7-day)
- Community support
- 1 brand
- Edit & publish brand intelligence
- All LLMs tracked — no surcharge
- 6,000 credits / month
- 30-day session retention
- 3 seats
- 5 brands (+1 for $49/mo)
- Cross-brand dashboard
- Edit & publish on every brand
- All LLMs tracked
- 17,000 credits / month
- Unlimited seats
- 5 brands (+1 for $49/mo)
- Cross-brand dashboard
- Edit & publish on every brand
- All LLMs tracked
- 17,000 credits / month
- Unlimited seats
- 10 brands (+1 for $49/mo)
- Cross-brand dashboard + white-label exports
- All LLMs tracked
- 35,000 credits / month
- 365-day session retention
- Priority support
- Unlimited seats
- Unlimited brands & seats
- API access · SSO (SAML/OIDC)
- Dedicated CSM
- Custom contracts & retention
All AI models included at every paid tier — no per-model surcharge.
Full feature breakdown
Every paid tier includes all AI models, intelligence editing, and edge serving — the difference is scale.
| Feature | Free | Starter | Pro Popular | Scale | Enterprise |
|---|---|---|---|---|---|
| Brands & seats | |||||
| Brands | 1 | 1 | 5 | 10 | Unlimited |
| Add‑on brands ? | — | — | Up to 4 | Up to 4 | Negotiated |
| Team seats | 1 | 3 | Unlimited | Unlimited | Unlimited |
| Brand intelligence | |||||
| Edit & publish brand intelligence ? | — | ✓ | ✓ | ✓ | ✓ |
| Cloudflare edge serving | — | ✓ | ✓ | ✓ | ✓ |
| Per-page intelligence editor | — | ✓ | ✓ | ✓ | ✓ |
| do_not_infer field locks ? | — | ✓ | ✓ | ✓ | ✓ |
| Avoidance rules ? | — | ✓ | ✓ | ✓ | ✓ |
| Voice directives & FAQ supplements | — | ✓ | ✓ | ✓ | ✓ |
| Version history & diff | — | ✓ | ✓ | ✓ | ✓ |
| Hallucination flagging in Tester | — | ✓ | ✓ | ✓ | ✓ |
| Pages crawled per brand | 25 | 200 | 1,000 | 2,000 | Unlimited |
| Brand tracker | |||||
| Tracker prompts | 5 | 25 | 75 | 150 | Unlimited |
| LLMs tracked ? | 2 | All | All | All | All |
| Personas | 1 | 5 | 25 | 50 | Unlimited |
| Regions | 1 | 5 | 25 | 50 | Unlimited |
| Competitors | 1 | 5 | 25 | 50 | Unlimited |
| Sentiment analysis & scoring | ✓ | ✓ | ✓ | ✓ | ✓ |
| Head-to-head competitor comparison | ✓ | ✓ | ✓ | ✓ | ✓ |
| AI Sessions (bot analytics) | |||||
| Bot session feed | ✓ | ✓ | ✓ | ✓ | ✓ |
| Session retention | 7 days | 30 days | 90 days | 365 days | Custom |
| Intent classification & drill-down | — | ✓ | ✓ | ✓ | ✓ |
| Bot identity filters & volume trends | ✓ | ✓ | ✓ | ✓ | ✓ |
| Attribution (publish → bot → LLM) ? | — | ✓ | ✓ | ✓ | ✓ |
| Multi-brand & exports | |||||
| Cross-brand dashboard ? | — | — | ✓ | ✓ | ✓ |
| White-label CSV / PDF exports ? | — | — | — | ✓ | ✓ |
| Audit log | — | ✓ | ✓ | ✓ | ✓ |
| API access | — | — | — | — | ✓ |
| SSO (SAML / OIDC) | — | — | — | — | ✓ |
| Credits & support | |||||
| Monthly credits ? | 300 | 6,000 | 17,000 | 35,000 | Custom |
| Support | Community | Priority | Dedicated CSM | ||
| Onboarding | Self-serve | Self-serve | Self-serve | Self-serve | White-glove |
| SLA | — | — | — | — | ✓ |
Pricing questions, answered
How are credits used?
Credits cap your tracker-prompt executions. Each LLM call costs 0–3 credits depending on the model — Gemini Flash is free, Claude Sonnet costs 2. Internal Ooky pipelines (sentiment analysis, claim extraction, page generation) run on free models and don't burn your credits at all.
What if I need more brands than the Pro plan covers?
Pro includes 5 brands and you can add up to 4 more for $49/month each (each add-on includes 3,500 extra credits). At 8+ brands, Scale ($499/mo, 10 brands included) is the better unit economics. For 11+ brands, we'll talk on Enterprise.
Are all AI models really included on every paid tier?
Yes. Starter, Pro, and Scale all track ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, AI Overviews, and AI Mode — no per-model surcharge. Free is limited to 2 LLMs.
How does intelligence editing actually work?
Ooky crawls your site, generates a structured brand intelligence document, and serves it from the Cloudflare edge to AI bots — humans still see your normal HTML. You can edit the document at any time: lock fields the LLM can't guess, add avoidance rules, voice directives, FAQ supplements, then publish. Changes are live within seconds.
Is there an annual discount?
Yes. Annual billing is 17% off across all paid tiers — equivalent to 2 months free.
Can I switch plans?
Anytime, from the in-app billing page. Upgrades take effect immediately and prorate. Downgrades take effect at the end of your billing period.
What's actually different about Enterprise?
Unlimited brands and seats, API access for programmatic intelligence updates, SSO (SAML/OIDC), a dedicated customer success manager, custom contracts, custom retention windows, and an SLA. Best for in-house teams managing many brands or platforms with compliance requirements.
Do you offer a free trial?
Free is forever-free, capped at 1 brand and tracker-only. That gives you a real look at how AI talks about your brand before you pay anything.
Start in under a minute
No credit card on Free. No sales call on Starter, Pro, or Scale. Upgrade or cancel anytime.