Opportunities gives your team one ranked work queue. You can see why each item matters, how Ooky calculated its impact, and which action fits that specific issue.
You can follow the reasoning from first review through the completed follow-up.
You see the highest-impact work first. Open any row to check where it came from, how current it is, and the arithmetic behind its score before you assign it.
A structured correction, page issue, drift alert, and failed source check each need a different response. You get the next step that fits the evidence and the place that needs to change.
You can follow the same item from Open to Applied to Proven. Once the follow-up check finishes, Ooky shows whether it resolved, improved, worsened, or stayed the same.
A failed source check, outdated fact, weak page, and search opportunity each need a different remedy. You see them in one order, with the evidence, score calculation, and next step attached.
You can filter the queue by the kind of work or the team handling it. Inside each view, measured impact still sets the order.
Ooky brings findings from Tracker, Brand Intelligence, Site Health, source checks, and connected search data into one queue.
You can see which measured factors set the impact score and how much each one contributed.
You review the evidence and choose the action that fits. Changes to your public site stay with your team.
Ooky adds the result after the required follow-up finishes. Until then, the item stays marked still measuring.
Ooky uses the factors available for that item. After you act, it reports one of five outcomes: resolved, improving, worsened, no change, or still measuring.
Proven means the required follow-up is complete. We show its outcome and timing so you can judge success and causation separately.
Contradiction, drift, tracker, brand, page, source-match, and search work keep their origin visible.
Apply, copy, acknowledge, review, or open follows what the finding and integration allow.
Resolved, improving, worsened, no change, or still measuring. There is no honest universal lift percentage.
What enters the queue, how impact is scored, and what happens after action.
You will see contradictions, drift alerts, tracker fixes, brand suggestions, page advisories, source-match failures, and search wins. Every item shows its evidence, target, freshness, available action, and later outcome.
Ooky uses the factors measured for that item, such as severity, model agreement, or confidence. You can see the arithmetic in the detail view. A factor that could not be measured adds zero weight.
A change can apply automatically only when it is marked safe for automatic use, reaches at least 90% confidence, and targets JSON-LD. llms.txt and page-content recommendations require a person to choose the next step. Other findings offer approval, copy, acknowledgment, diff review, or a link to the source.
Ooky can suggest a fix and open the affected page context. Your team changes the public site. Structured Brand Intelligence corrections follow their own gated approval path.
Proven means the follow-up check is complete. The outcome can be resolved, improving, worsened, or no change. Items still waiting for that check remain marked still measuring.
The labels describe what changed after your action. Models, retrieval sources, and site conditions can also move. Ooky keeps the before state, your action, its timing, and the follow-up together so you can judge the relationship.