Semrush bundles AI search tracking into the SEO suite most teams already own, so you are buying both at once. Ooky is a standalone product that publishes to AI crawlers. The comparison is really scope against price.
| Ooky | Semrush | |
|---|---|---|
| Entry price | $0 free, $79/mo paid | $199/mo |
| Top self-serve tier | $249/mo Pro | $549/mo Advanced |
| Prompts | 50 on Starter, 100 on Pro | 50 on Starter, 200 on Advanced |
| Engines | 3 models, 4 on Enterprise | ChatGPT, Perplexity, Gemini, Google AIO and more |
| Websites monitored | 3 brands on Pro, $49/mo for more | 5 on Starter, 40 on Advanced |
| Seats | Up to 3 on Starter, unlimited from Pro | Sold separately, $45/mo each |
| Keyword, backlink and rank data | No | Yes, across the wider suite |
| AI readiness site audit | Crawl and page-level checks | Yes |
| AI crawler and referral analytics | Yes, first-party from your edge | Not published |
| Serves a crawler-facing version of your pages | Yes, gated against your live page | No, reporting and audit only |
| Free plan | Yes, 5 prompts tracked daily | No toolkit trial |
If your team already works in Semrush all day, the toolkit is the easiest thing to turn on.
Ooky tracks the same answers these tools track, then publishes a clean version of your pages for AI crawlers and checks what changed afterward.
The Semrush toolkit answers a reporting question: where do we appear when people ask AI assistants about this category, and who appears instead of us. It answers it inside a suite your team already opens every morning, which is genuinely useful.
Ooky answers the same question and then acts on it. You review one record of your brand's facts. Ooky compiles that into clean HTML and JSON-LD for each page and serves it to recognized AI crawlers at the CDN edge, with human visitors unaffected.
Before anything is served, the compiled page is checked against your live page and withheld if it does not carry enough of the visible text. After the release, the same prompts run again. That before-and-after is the part a reporting add-on does not attempt.
Most teams can answer this in about a minute.
The things buyers ask us most often when Ooky and Semrush are both on the shortlist.
AI search tracking is now bundled into Semrush's SEO plans, from $199/mo on Starter. Check the current packaging on Semrush's pricing page, because how it is sold has changed more than once.
For AI visibility alone, yes: $79/mo and $199/mo both buy 50 prompts. But Semrush's price includes the SEO suite, so if you would buy that anyway the comparison is not like for like.
Semrush covers ChatGPT, Perplexity, Gemini and Google AI Overviews among others. Ooky covers 3 models on Starter and Pro and 4 on Enterprise. Semrush has the edge on breadth.
No. The toolkit reports on visibility and audits your pages for AI readiness; the fixes happen in your CMS. Ooky compiles and serves a crawler-facing version itself, which is the main reason to run both rather than one.
Plenty of teams will, and there is no conflict. Semrush stays the search-data system of record; Ooky handles the crawler-facing delivery and the before-and-after around each release.
Prices and plan limits come from each vendor's own pricing and product pages, checked 17 August 2026. Vendors ship fast and prices change, so confirm on their page before you buy. Corrections to hello@ooky.ai with the source URL.
The free plan scans five prompt slots daily. That is enough to see whether what AI assistants say about you matches what you would want them to say.